Lance Reyna · Agricultural VA & GoHighLevel Specialist
🌱 Farm & Agribusiness VA Specialist

Your farm is running.
Your systems aren't.

Missed harvest orders. Supplier follow-ups falling through. Farm data scattered across spreadsheets and WhatsApp threads. I build the digital systems that keep your agribusiness running the way your land already does — efficiently, and without you having to think about it.

Real farm background
GoHighLevel certified
CropX & AgCode user
Available globally — US · EU · AUS
About

The VA who has actually worked the land.

Most VAs learn agriculture from a course. I learned it from the ground up — literally.

LR

Lance Reyna

Agricultural CRM Specialist · GoHighLevel · Bais City, Negros Oriental, Philippines

I manage a sugarcane farm in Negros Oriental through multiple full growing and harvest cycles, supervised the construction of a milkfish aquaculture farm, and worked on a commercial dairy farm in Iceland. I currently use CropX and AgCode to monitor and manage my own family farm operations.

That hands-on background is what makes me different. When I help modernise your agribusiness systems, I already understand seasonal buyer patterns, harvest cycles, supplier relationship dynamics, and the kind of operational pressure that comes with running land. I don't need you to explain your business — I already know it.

📡

My farm — live on CropX

I don't just set up farm management software for clients. I use it myself. Here's the live dashboard for my own family farm in Negros Oriental, monitored via CropX.

↗ View my farm on CropX
Experience

Where my agricultural background comes from.

Hands-on farming across multiple industries and countries — not textbook knowledge.

🌾

Sugarcane farm manager

Family farm · Negros Oriental, Philippines · Ongoing

Managing a sugarcane farm through multiple full growing and harvest cycles — overseeing planting schedules, labour coordination, buyer relationships, and post-harvest operations. Currently monitored via CropX and AgCode.

CropX AgCode Harvest management Buyer relations
🐟

Milkfish aquaculture farm — construction supervisor

Philippines

Supervised the full construction of a milkfish aquaculture farm — pond design, infrastructure setup, and early operations. Built a deep understanding of aquaculture logistics and supplier management from the ground up.

Aquaculture Infrastructure Operations
🧊

Commercial dairy farm worker

Iceland

Worked on a commercial dairy farm in Iceland — gaining firsthand experience of high-volume livestock operations, international farm standards, and the operational demands of dairy production at scale.

Livestock Dairy operations International standards
⚙️

Agricultural CRM & VA specialist

Remote · Bais City, Philippines · 2025 – Present

Combining real farming background with GoHighLevel CRM expertise to help agribusinesses digitise their operations — pipelines, automations, order systems, and farm management software integration.

GoHighLevel CropX AgCode CRM Automation
Services

Everything your farm operation needs — digitised.

From first client inquiry to order tracking to supplier follow-up. I build the systems so you can stay in the field.

01
🗂️

Farm CRM setup

Organise buyers, suppliers, and leads in one GoHighLevel pipeline. Know exactly who needs what and when.

GoHighLevelPipelines
02
📅

Order booking system

Automated order intake, confirmation, and follow-up — so no harvest order slips through the cracks.

AutomationFunnels
03
✉️

Buyer communication

Automated email and SMS sequences for order updates, delivery reminders, and re-engagement campaigns.

EmailSMS
04
📊

Operations dashboard

A clean GHL dashboard showing your active leads, pending orders, and follow-up tasks — all in one view.

ReportingTracking
05
🌐

Farm landing page

A conversion-focused page for your farm — product listings, inquiry form, and contact info. Mobile-first.

Web designHTML/CSS
06
🔁

Full GHL setup

Complete sub-account build from scratch — domain, pipelines, forms, calendars, and workflows. Ready to go.

GHLFull setup
Who I work with

Built for every corner of modern agriculture.

Whether you're a family farm or a commercial agri-enterprise, I tailor the system to how you actually operate.

🌱

Commercial crop farms

High-volume operations that need buyer pipelines, order automation, and delivery tracking without the spreadsheet chaos.

🏪

Farm-to-market sellers

Direct-to-consumer farms and cooperatives who need a clean order system and consistent buyer communication.

🐄

Livestock & dairy farms

Operations managing recurring buyers, veterinary scheduling, and supplier relationships in a centralised CRM.

📈

Agri-tech & agribusiness

Growing businesses and cooperatives that need scalable digital infrastructure without hiring a full ops team.

Process

From first call to live system — fast.

1

Discovery call

20 minutes. I learn how your farm operation works, where the bottlenecks are, and what you actually need built.

2

Custom proposal

Clear scope, timeline, and price within 24 hours. No vague retainers.

3

Build & test

I build your CRM, funnels, and automations — and test every workflow end to end before handover.

4

Handover & support

Live demo, full handover, and ongoing support if you need it. Your team can run it from day one.

"Farms don't fail because of bad harvests. They fail because of broken admin — missed orders, lost buyer contacts, follow-ups nobody had time to send. I've worked the land. I know exactly where those gaps form — and how to seal them."
Lance Reyna · Agricultural VA & GoHighLevel Specialist · Bais City, Philippines
Available for new projects

Your land works hard.
Your systems should too.

Book a free 20-minute discovery call. Tell me where the cracks are — missed orders, lost leads, admin piling up. I'll come with a plan. No hard sell, no obligations.